7 major reasons as to why your AdWords account should NOT be managed by your Web Designer

There are quite a few different reasons as to why you must not employ the person who designs your site in order to manage your AdWords account. This is a mistake people most often make and it costs them big time!

Reason 1 - Full Time Occupation
A web designer is NOT an AdWords account manager full time. This means they do not spend the time required to supervise your account properly.

Reason 2 - AdWords is always changing
The world of AdWords is always changing. Google is releasing new equipment in AdWords all the time. To be familiar with what to do and that all of these tools are available can only be known by a skilled AdWords professional as its their job to know what’s new in AdWords.

Reason 3 - Access to the Latest Innovations
Not all customers have control to the most up-to-date and even greatest tools in AdWords. In fact there is a treasure chest of brand new tools and even innovations if you're an AdWords specialized professional. All these improvements are the only made available to a select few agencies long before they are out to the general public. So in order to be ahead of the game in your online advertising you would like to have control to all these most current tools.

Reason 4 - Do the right thing
A web designer might not set your account up in the right way. This can damage your account in the long term. Google punishes advertisers that don't set their accounts up appropriately by charging them more for clicks as well as giving them lower commercial rankings.

Reason 5 - Broad Niche Account Knowledge
AdWords professionals look in inside many different accounts so that they see what works in different niches. What works in one niche may not in another. The all other accounts your AdWords professional manages also help you.

Reason 6 - Own Your Own Account
You should ensure you’ve access to your Google AdWords account. Some companies will set the account up in their own account ensuring you stick with them for life. You generally would not be able to see ALL the statistics related with your account and if you choose to leave you will not be capable of taking your account with you so make sure you set your AdWords account up under your own name and billing card.

Reason 7 - Access To Reports
This reason is related to reason 6 and bears mentioning again. If you do not own your account you may not be given access to all the reports available in your account. Having access to your accounts is crucial to track you ROI and to make changes to your online website strategy.
Now you know why you should never have your web designer manage your AdWords account. Follow the guidelines above to save time, money and headaches along the way.

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